Thanks to the Marketing Committee of the Elmhurst Chamber of Commerce & Industry, the biennial Elmhurst Street Map is being rebranded in 2014 to better meet the needs of consumers and to increase the ROI (return on investment) for our display advertisers.
More than 19,100 copies of the rebranded publication, tentatively re-titled “Explore Elmhurst. Places to Go. Things to Do,” will be direct mailed to every residential, businesses and post office box address in Elmhurst in late May.
Some 2,900 copies will be distributed via the Chamber’s New Resident Greeter Box program (600 per year) and by advertisers, as well as municipal bodies such as the City of Elmhurst, Elmhurst Public Library and Elmhurst Park District.
The rebranding also will provide most advertisers with a savings of 10% to 20% off their 2012 pricing, with the cost per exposure starting at only 2.7 cents for a quarter-panel ad ($600), 4.1 cents for a half-panel ad ($900) and 5.5 cents for a full panel ad ($1,200). Specialty panels range in price from $1,410 to $3,250.
Only 20 full panels worth of ad space will be sold, with nine panels on the Elmhurst map side and 11 panels on the side featuring maps of the city’s various business districts.
Community Bank of Elmhurst (back cover), DuPage Medical Group (inside front cover) and Visiting Angels of Elmhurst (facing inside front) are already reserved ad space.
Our Chamber has contracted with Red Caffeine (formerly Desert Rose Design) to design the ads and graphics, and with Elmhurst Suburban Life/Shaw Media to do the printing.
Website Directory Upgrades
Thanks to all the members who purchased banner ads—Elmhurst Memorial Healthcare, Humbert Insurance Agency and Sir Speedy Printing & Marketing Services—and/or upgraded their business directory listing on the Chamber’s website.
The Chamber’s Governmental Affairs Committee is a gift-in-kind sponsor for Elmhurst College’s Seventh Annual Governmental Forum, titled “Illinois’ Reckoning: Solving the Problems, Fulfilling the Promise,” at the Drury Lane Conference Center in Oakbrook Terrace on March 7 from 7 to 10:30 a.m. Former Illinois Governor Jim Thompson will moderate for a diverse panel of five experts. The cost of $25 per person includes a full breakfast. For tickets, visit elmhurst.edu/tix.
Legislative Trip to Springfield
Representatives from our Chamber will join members from the Downers Grove Area Chamber of Commerce, & Industry, Western DuPage Chamber of Commerce and Woodridge Area Chamber of Commerce for a March 5 trip to Springfield, titled “Taking Care of Business,” to meet with state legislators and other elected officials.
AT&T will sponsor lunch at the Sangamon Club following our late-morning legislative briefing with Todd Maisch, Executive Vice President of the Illinois Chamber of Commerce. The afternoon schedule includes visits to the Office of the Illinois Attorney General and the offices of Elmhurst’s state senators and state representatives.
Outgoing Illinois Chamber President and CEO Doug Whitley will be our guest of honor at a reception open to Illinois General Assembly members at Obed & Isaacs.
96th Memorial Day Parade
Ralph Pechanio, Co-Chair of the Elmhurst Memorial Day Parade Committee, needs your help to find representatives from the United States Coast Guard and Gold Star Mothers to ride in the 96th Annual Parade on Memorial Day Monday (May 26) at 9:30 a.m. Also, he is seeking the use of convertibles in which military dignitaries will ride. E-mail Ralph at email@example.com.
Eleven members are celebrating Chamber anniversaries in March, as follows: 20 years—Elm Brook HealthCare & Rehabilitation Centre and Viking Awards; 15 years—John B. Peterson Insurance; 10 years—Cold Stone Creamery, Cottage Hill Inspections, Dr. Marianne Laskowski, Elmhurst Auto Group (Elmhurst BMW, Elmhurst Jaguar and Elmhurst Toyota), Elmhurst Garage Door Service and Stardust Bowl; and 5 years—Douglas Kay DDS and Weiss Insurance Agency.
The Chamber welcomed five new members in February as follows (in alphabetical order): Comfort Suites, Digerati Group, HPN Worldwide, LegalShield (Johnson) and Shaker Management.
Buffalo Wild Wings, Faith Christian Reformed Church and Fiebrandt HVAC reactivated as Chamber members in February.
No Longer Members
The Chamber said goodbye to the following 10 members in February: Calderone Marketing, CK Running, Entourage Hair Salon and Spa, Kumon Math & Reading Center, LifeStorage Elmhurst, Mindy’s Classic Finds, Opti Staffing Group, Rocky Mountain Chocolate Factory, Sunrise Communications and Tucker Window Cleaning Services & Property Clean Up.
To Roger Macnider, President of Alan Heating & Air Conditioning, on the passing of his wife, Judy, at 81.